Behind the Cloud

by Marc Benioff

Category: Business & Economics

Book Reviews

  • @stevesi Behind the Cloud talks about both "service" and subscription pricing in detail but doesn't say when the term was popularized to Tweet
  • Two lessons learned from the early days of Salesforce: 1. It's never too early to talk to enterprise companies 2. Build features that can be customized by users ie: custom fields Currently reading the Salesforce story: Behind the Cloud to Tweet
  • @jimscheinman @Benioff @salesforce Just finished the Salesforce book "Behind the Cloud," great section on philanthropy. I think you need to give back early and often to make it a core part of your culture. Zendesk new hires volunteer at St. Anthony's in their first week to get connected early on!Link to Tweet
  • @davebarna @Geoff352 @CodeRamboSG @andrewchen @salesforce Wrong. Read Benioff’s book Beyond the Cloud for the definitive history of Salesforce.Link to Tweet

About Book

How did grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.

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