by Jonah Berger

Category: Business & Economics

Book Reviews

  • Book 24 Lesson: People share things that evoke strong emotion, make them look more interesting, or carry practical value that will make them look helpful. They work out what things have these attributes by watching what others do and respond to in public spaces. to Tweet

About Book

Explains why some products and ideas go "viral," citing the roles of word-of-mouth promotion and the Internet.

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