Designing for the Digital Age

by Kim Goodwin

Category: UI UX Design

Book Reviews

  • I attended the launch party for this book 12 years ago, and I am still not aware of a single book better at laying out digital product design. I consider it 'canonical.' to Tweet
  • @usiriczman The first ones that come to mind are: @danachis’s Handbook of Usability Testing @indiyoung’s books on Mental Models and Empathy @kimgoodwin’s Design for the Digital Age @leahbuley’s UX Team of One @vlh’s book on Animation There are so many others, it would be hard to list all.Link to Tweet
  • @erinlynnyoung @halvorson I mean, @kimgoodwin's "Designing for the Digital Age" is THE essential text. @ellenLupton "Design is Storytelling" is fantastic and economical.Link to Tweet
  • @sovsetog I recommend looking at Goal-Directed Design in Kim Goodwin’s book and Indy Young’s Mental Models as great starting points. Both use a much richer research process to ensure that outcomes are chosen effectively.Link to Tweet

About Book

Whether you’re designing consumer electronics, medical devices, enterprise Web apps, or new ways to check out at the supermarket, today’s digitally-enabled products and services provide both great opportunities to deliver compelling user experiences and great risks of driving your customers crazy with complicated, confusing technology. Designing successful products and services in the digital age requires a multi-disciplinary team with expertise in interaction design, visual design, industrial design, and other disciplines. It also takes the ability to come up with the big ideas that make a desirable product or service, as well as the skill and perseverance to execute on the thousand small ideas that get your design into the hands of users. It requires expertise in project management, user research, and consensus-building. This comprehensive, full-color volume addresses all of these and more with detailed how-to information, real-life examples, and exercises. Topics include assembling a design team, planning and conducting user research, analyzing your data and turning it into personas, using scenarios to drive requirements definition and design, collaborating in design meetings, evaluating and iterating your design, and documenting finished design in a way that works for engineers and stakeholders alike.

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