Implementing Value Pricing

by Ronald J. Baker

Book Reviews

  • I strongly recommend the book Implementing Value Pricing to anyone who has to price or sell anything, especially professional services. It looks like a textbook. It's priced like a textbook. It's a fun and hugely helpful read. to Tweet

About Book

The overwhelming majority of professional firms price their services by the antiquated hourly billing method, a method with many flaws. This new book demonstrates there is a superior model to price for professional services, a business model change from "We sell time," to "We sell intellectual Capital." Focused on the art of pricing commensurate with external value created, this volume uniquely views value as seen through the eyes of the customer. This is an essential resource for professionals in the accounting, law, IT, advertising, consulting, architectural, actuarial, and engineering fields.