by Robert B. Cialdini

Book Reviews

  • @choffstein Charlie Munger: "Fairly late in life I stumbled into this book, Influence, by a psychologist named Bob Cialdini. It filled in a lot of holes in my crude system. You will never make a better investment.” to Tweet
  • @GehanFathi Psychology - Poor Charlie’s almanack and influence by cialdini. Biology - autobiography of Charles Darwin and Dawkins’ Selfish Gene. Almost a cliche they’re so popular but there’s a reason.Link to Tweet

About Book

Dr Robert Cialdini explains the six psychological principles that drive the human impulse to comply to the pressures of others and reveals how to defend oneself against manipulation.