- Zola explains loss-leaders in retailing, 1883. https://t.co/ALDMranNQi
Au Bonheur des Dames is the glittering Paris department store run by Octave Mouret. He has used charm and drive to become director of this mighty emporium, unscrupulously exploiting his young female staff and seducing his lady customers with luxurious displays of shimmering silks, satins, velvets and lace. Then Denise Baudu, a naïve provincial girl, becomes an assistant at the store, and Mouret discovers that he in turn can be charmed. With its vivid portrayal of greedy customers and gossiping staff, its lavish descriptions and sense of theatre, Au Bonheur des Dames is a rich and exciting novel. The eleventh in Zola's great cycle Les Rougon-Macquart, it is a timeless commentary on modern consumer society.