Present Shock

by Douglas Rushkoff

Book Reviews

  • @mulegirl The book PRESENT SHOCK (which I recommend) goes into this a lot. It's a way of stopping time and building a meaningful present (which currently alludes us).Link to Tweet

About Book

Back in the 1970s, futurism was all the rage. But looking forward is becoming a thing of the past. According to Douglas Rushkoff, presentism is the new ethos of a society that's always on, in real time, updating live. Guided by neither history nor long term goals, we navigate a sea of media that blend the past and future into a mash-up of instantaneous experience. Rushkoff shows how this trend is both disorienting and exhilarating. But we are in danger of squandering this cognitive surplus on trivia. Rushkoff shows how we can instead ground ourselves in the present tense.

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