The Responsive Chord

by Tony Schwartz

Book Reviews

  • @mkapor "'telling the truth' should be the least important social concern... [those] responsible for safeguarding public well-being should concern themselves with understanding the effects of a commercial." That's Tony Schwartz in 1973, from his book The Responsive Chord, about TVLink to Tweet

About Book

Utilizes the resonance principle to explain the ways in which the electronic media is reviving nonlinear communication in modern society

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