The Tanning of America

by Steve Stoute

Book Reviews

  • @lolitataub Give examples where culture alone expanded TAM by reinterpreting a category in unexpected ways. Steve Stoute’s book Tanning of America has some notable examples. Apply same reasoning to your product, starting at the user, then explain why your team is authentic to that cultureLink to Tweet

About Book

Traces the rise of hip-hop from a niche genre to mainstream culture, revealing how it has contributed to a new generation of multi-ethnic consumers who share experiences and values that can be tapped for marketing campaigns.