Book mentions in this thread

  • Votes: 13

    Making Your Website Work

    by Gill Andrews

  • Votes: 11

    This Is Marketing

    by Seth Godin

    A game-changing approach to marketing, sales, and advertising, by bestselling author and renowned business thinker Seth Godin Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or an executive at a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. When done right, marketing seeks to make change in the world. No matter what your product or service, this book will teach you how to reframe how it's presented to the world, in order to meaningfully connect with the people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market. * The art of positioning--deciding not only who it's for, but who it's not for. * Why the best way to achieve your marketing goals is to help others become who they want to be. * Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not). * How marketing is at its core about the stories we tell ourselves about our social status. You can do work that matters for people who care. This book shows you the way.
  • Votes: 10

    Made to Stick

    by Chip Heath

  • Votes: 7

    Hooked

    by Nir Eyal

    Outlines a model for innovating engaging products that encourage profitable customer behavior without costly advertising or aggressive messaging, drawing on the author's experiences as a startup founder to identify specific actionable steps.
  • Votes: 7

    Never Split the Difference

    by VOSS/RAZ

    'A master of persuasion.' Forbes'This book blew my mind.' Adam Grant, bestselling author of OriginalsA former FBI hostage negotiator offers a new, field-tested approach to negotiating - effective in any situation. After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a kidnapping negotiator brought him face-to-face with bank robbers, gang leaders and terrorists. Never Split the Differencetakes you inside his world of high-stakes negotiations, revealing the nine key principles that helped Voss and his colleagues succeed when it mattered the most - when people?s lives were at stake. Rooted in the real-life experiences of an intelligence professional at the top of his game, Never Split the Differencewill give you the competitive edge in any discussion.'Filled with insights that apply to everyday negotiations.' Business Insider'A stupendous book.' The Week'It's rare that a book is so gripping and entertaining while still being actionable and applicable.' Inc.
  • Votes: 7

    Crushing It!

    by Gary Vaynerchuk

  • Votes: 7

    [(Cashvertising

    by Drew Eric Whitman

  • Votes: 6

    The Brand Gap

    by Marty Neumeier

  • Votes: 5

    Cumulative Advantage

    by Mark W. Schaefer

  • Votes: 5

    Marketing Rebellion

    by Mark W. Schaefer

  • Votes: 5

    All Marketers are Liars

    by Seth Godin

  • Votes: 5

    A Framework for Marketing Management by Philip Kotler (2015-06-11)

    by Philip Kotler; Kevin Keller;

  • Votes: 4

    Marketing AITM

    by Greg Grdodian;Stevan Roberts

  • Votes: 4

    Fast, Cheap and Viral

    by Aashish Chopra

  • Votes: 3

    Rules of the Red Rubber Ball

  • Votes: 3

    Dotcom Secrets

    by Russell Brunson

  • Votes: 3

    Purple Cow

    by Seth Godin

  • Votes: 3

    Start with why

    by Simon Sinek

    Suggesting that successful businesspeople and companies share a common inspiration that motivates them to perform beyond standard levels, an anecdotal reference explains how to apply the author's principles of "why" to everything from working culture to product development. A first book.
  • Votes: 3

    Traction

    by Gabriel Weinberg

    "Most startups don't fail because they can't build a product. Most startups fail because they can't get traction, "--Amazon.com.
  • Votes: 2

    Building a StoryBrand

    by Donald Miller

  • Votes: 2

    The Adweek Copywriting Handbook

    by Joseph Sugarman

  • Votes: 2

    The Infinite Game

    by Simon Sinek

  • Votes: 2

    Predictably Irrational, Revised and Expanded Edition

    by Dr. Dan Ariely

  • Votes: 2

    Blue Ocean Strategy, Expanded Edition

    by W. Chan Kim

  • Votes: 2

    Inbound Marketing Book

    by Tom Poland