Book mentions in this thread

  • Votes: 10

    Man's Search for Meaning

    by Viktor E. Frankl

  • Votes: 9

    Traction

    by Gabriel Weinberg

    "Most startups don't fail because they can't build a product. Most startups fail because they can't get traction, "--Amazon.com.
  • Votes: 9

    Atomic Habits

    by James Clear

    THE PHENOMENAL INTERNATIONAL BESTSELLER – 1 MILLION COPIES SOLD Transform your life with tiny changes in behaviour – starting now. People think when you want to change your life, you need to think big. But world-renowned habits expert James Clear has discovered another way. He knows that real change comes from the compound effect of hundreds of small decisions – doing two push-ups a day, waking up five minutes early, or holding a single short phone call. He calls them atomic habits. In this ground-breaking book, Clears reveals exactly how these minuscule changes can grow into such life-altering outcomes. He uncovers a handful of simple life hacks (the forgotten art of Habit Stacking, the unexpected power of the Two Minute Rule, or the trick to entering the Goldilocks Zone), and delves into cutting-edge psychology and neuroscience to explain why they matter. Along the way, he tells inspiring stories of Olympic gold medalists, leading CEOs, and distinguished scientists who have used the science of tiny habits to stay productive, motivated, and happy. These small changes will have a revolutionary effect on your career, your relationships, and your life. ________________________________ ‘A supremely practical and useful book.’ Mark Manson, author of The Subtle Art of Not Giving A F*ck ‘James Clear has spent years honing the art and studying the science of habits. This engaging, hands-on book is the guide you need to break bad routines and make good ones.’ Adam Grant, author of Originals ‘Atomic Habits is a step-by-step manual for changing routines.’ Books of the Month, Financial Times ‘A special book that will change how you approach your day and live your life.’ Ryan Holiday, author of The Obstacle is the Way
  • Votes: 8

    Twilight of Democracy

    by Anne Applebaum

    The Pulitzer Prize-winning author, professor, and historian offers an expert guide to understanding the appeal of the strongman as a leader and an explanation for why authoritarianism is back with a menacing twenty-first century twist. Across the world today, from the Americas to Europe and beyond, liberal democracy is under siege while populism and nationalism are on the rise. In Twilight of Democracy, prize-winning historian Anne Applebaum offers an unexpected explanation: that there is a deep and inherent appeal to authoritarianism, strongmen, and, especially, to one-party rule--that is, to political systems that benefit true believers, or loyal soldiers, or simply the friends and distant cousins of the Leader, to the exclusion of everyone else. People, she argues, are not just ideological, they are also practical, pragmatic, opportunist. They worry about their families, their houses, their careers. Some political systems offer them possibilities and others don't. In particular, the modern authoritarian parties that have arisen within democracies today offer the possibility of success to people who do not thrive in the meritocratic, democratic, or free-market competition that determines access to wealth and power. Drawing on reporting in Spain, Switzerland, Poland, Hungary, and Brazil; using historical examples including Stalinist central Europe and Nazi Germany; and investigating related phenomena: the modern conspiracy theory, nostalgia for a golden past, political polarization, and meritocracy and its discontents, Anne Applebaum brilliantly illuminates the seduction of totalitarian thinking and the eternal appeal of the one-party state.
  • Votes: 7

    The Anthropocene Reviewed (Signed Edition)

    by John Green

  • Votes: 7

    Think Again

    by Adam Grant

  • Votes: 6

    Content Chemistry

    by Andy Crestodina

    This edition has been updated to reflect new technology and marketing trends. The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing. The first and only comprehensive guide to content marketing, this book explains the social, analytical, and creative aspects of modern marketing that are necessary to succeed on the web. By first covering the theory behind web and content marketing and then detailing it in practice, it shows how it is not only critical to modern business but is also a lot of fun.
  • Votes: 6

    The Alchemist

    by PauloCoelho

  • Votes: 6

    Think and Grow Rich

    by Napoleon Hill

    An updated edition of the best-selling guide features anecdotes about such modern figures as Bill Gates, Dave Thomas, and Sir John Templeton, explaining how their examples can enable modern readers to pursue wealth and overcome personal stumbling blocks. Original. 30,000 first printing.
  • Votes: 5

    The Common Path to Uncommon Success

    by John Lee Dumas

    Popular Entrepreneurs on Fire podcast host John Lee Dumas has interviewed over 2,000 people who have reached the summit of business success, compiling in these pages the common elements of their path to guide you on your journey to financial freedom. So many people dream of what it would be like to have a successful business and live a life where they can pursue their interests, travel, and have standing in their communities. They might be surprised to learn that most people who have attained this goal started from a similar place and went through a similar set of steps to get to where they are now. The Common Path to Uncommon Success shares the common themes John Lee Dumas has pinpointed from all the journeys taken by the people he has interviewed in his popular podcast. From the initial desire for more financial freedom, to facing periods of doubt, to achieving the ultimate goal of building a company that works without you--this book outlines the steps to follow so you can be financially free. Readers will: Learn the common elements shared by people who have charted a path to incredible success and financial freedom. Be inspired by stories and insights shared in the book by popular success role models like Gary Vaynerchuk and Barbara Corcoran. Spot the traps laid out on your own journey and understand the ways around and through them so you attain the life you've always wanted to live. Entrepreneurs love Joseph Campbell's The Hero's Journey, but no one has ever written a Hero's Journey specifically for entrepreneurs. Until now. The Common Path to Uncommon Success is an entrepreneurial roadmap geared to John's millions of listeners as well as readers of books like The Automatic Millionaire and The Millionaire Next Door.
  • Votes: 5

    Where the Crawdads Sing

    by Delia Owens

    #1 New York Times Bestseller A Reese Witherspoon x Hello Sunshine Book Club Pick "I can't even express how much I love this book! I didn't want this story to end!"--Reese Witherspoon "Painfully beautiful."--The New York Times Book Review "Perfect for fans of Barbara Kingsolver."--Bustle For years, rumors of the "Marsh Girl" have haunted Barkley Cove, a quiet town on the North Carolina coast. So in late 1969, when handsome Chase Andrews is found dead, the locals immediately suspect Kya Clark, the so-called Marsh Girl. But Kya is not what they say. Sensitive and intelligent, she has survived for years alone in the marsh that she calls home, finding friends in the gulls and lessons in the sand. Then the time comes when she yearns to be touched and loved. When two young men from town become intrigued by her wild beauty, Kya opens herself to a new life--until the unthinkable happens. Perfect for fans of Barbara Kingsolver and Karen Russell, Where the Crawdads Sing is at once an exquisite ode to the natural world, a heartbreaking coming-of-age story, and a surprising tale of possible murder. Owens reminds us that we are forever shaped by the children we once were, and that we are all subject to the beautiful and violent secrets that nature keeps.
  • Votes: 5

    Super Thinking

    by Gabriel Weinberg

    "The world's greatest problem-solvers, forecasters, and decision-makers all rely on a set of frameworks and shortcuts that help them cut through complexity and separate good ideas from bad ones. They're called mental models, and you can find them in dense textbooks on psychology, physics, economics, and more. Or, you can just read Super Thinking, a fun, illustrated guide to every mental model you could possibly need"--
  • Votes: 5

    Sapiens

    by Yuval Noah Harari

    **THE MILLION COPY BESTSELLER** 'Interesting and provocative... It gives you a sense of how briefly we've been on this Earth' Barack Obama What makes us brilliant? What makes us deadly? What makes us Sapiens? Yuval Noah Harari challenges everything we know about being human in the perfect read for these unprecedented times. Earth is 4.5 billion years old. In just a fraction of that time, one species among countless others has conquered it: us. In this bold and provocative book, Yuval Noah Harari explores who we are, how we got here and where we're going. 'I would recommend Sapiens to anyone who's interested in the history and future of our species' Bill Gates **ONE OF THE GUARDIAN'S 100 BEST BOOKS OF THE 21st CENTURY**
  • Votes: 4

    Ikigai

    by Héctor García

  • Votes: 4

    The Compound Effect

    by Darren Hardy

  • Votes: 3

    Becoming Super Woman

    by Nicole Lapin

    New York Times bestselling author of Boss Bitch and TV personality Nicole Lapin returns with a new business title to help women avoid career burnout and reach new heights by prioritizing their own well-being.
  • Votes: 3

    Scientific Advertising

    by Claude Hopkins

  • Votes: 3

    Show Your Work!

    by Austin Kleon

  • Votes: 3

    That Will Never Work

    by Marc Randolph

    In the tradition of Phil Knight's Shoe Dog comes the incredible untold story of how Netflix went from concept to company-all revealed by co-founder and first CEO Marc Randolph. Once upon a time, brick-and-mortar video stores were king. Late fees were ubiquitous, video-streaming unheard of, and widespread DVD adoption seemed about as imminent as flying cars. Indeed, these were the widely accepted laws of the land in 1997, when Marc Randolph had an idea. It was a simple thought-leveraging the internet to rent movies-and was just one of many more and far worse proposals, like personalized baseball bats and a shampoo delivery service, that Randolph would pitch to his business partner, Reed Hastings, on their commute to work each morning. But Hastings was intrigued, and the pair-with Hastings as the primary investor and Randolph as the CEO-founded a company. Now with over 150 million subscribers, Netflix's triumph feels inevitable, but the twenty first century's most disruptive start up began with few believers and calamity at every turn. From having to pitch his own mother on being an early investor, to the motel conference room that served as a first office, to server crashes on launch day, to the now-infamous meeting when Netflix brass pitched Blockbuster to acquire them, Marc Randolph's transformational journey exemplifies how anyone with grit, gut instincts and determination can change the world-even with an idea that many think will never work. What emerges, however, isn't just the inside story of one of the world's most iconic companies. Full of counter-intuitive concepts and written in binge-worthy prose, it answers some of our most fundamental questions about taking that leap of faith in business or in life: How do you begin? How do you weather disappointment and failure? How do you deal with success? What even is success? From idea generation to team building to knowing when it's time to let go, That Will Never Work is not only the ultimate follow-your-dreams parable, but also one of the most dramatic and insightful entrepreneurial stories of our time.
  • Votes: 3

    When Talent Isn't Enough

    by Kristen Fischer

    Many creative professionals focus too much on their artistic abilities and too little on their business interests. In When Talent Isn't Enough, copywriter and journalist Kristen Fischer offers powerful strategies and practical stories from some of today's most prominent creative leaders to help you thrive. The result: an easy-to-read guide that covers all aspects of launching and managing a successful business for any creative entrepreneur or solo practitioner. When Talent Isn't Enough offers savvy and easy-to-apply business advice for writers, designers, and artists who want to: Run a profitable, fulfilling business Market themselves alongside seasoned pros, in-house talent and established agencies Understand the legalities of doing business Spearhead hassle-free accounting and bookkeeping practices Overcome challenging situations with clients Embrace self-promotion as a solo professional Cultivate lasting client partnerships
  • Votes: 3

    Born a Crime

    by Trevor Noah

    #1 NEW YORK TIMES BESTSELLER * The compelling, inspiring, and comically sublime story of one man's coming-of-age, set during the twilight of apartheid and the tumultuous days of freedom that followed NAMED ONE OF THE BEST BOOKS OF THE YEAR BY Michiko Kakutani, New York Times * USA Today * San Francisco Chronicle * NPR * Esquire * Newsday * Booklist Trevor Noah's unlikely path from apartheid South Africa to the desk of The Daily Show began with a criminal act: his birth. Trevor was born to a white Swiss father and a black Xhosa mother at a time when such a union was punishable by five years in prison. Living proof of his parents' indiscretion, Trevor was kept mostly indoors for the earliest years of his life, bound by the extreme and often absurd measures his mother took to hide him from a government that could, at any moment, steal him away. Finally liberated by the end of South Africa's tyrannical white rule, Trevor and his mother set forth on a grand adventure, living openly and freely and embracing the opportunities won by a centuries-long struggle. Born a Crime is the story of a mischievous young boy who grows into a restless young man as he struggles to find himself in a world where he was never supposed to exist. It is also the story of that young man's relationship with his fearless, rebellious, and fervently religious mother--his teammate, a woman determined to save her son from the cycle of poverty, violence, and abuse that would ultimately threaten her own life. The stories collected here are by turns hilarious, dramatic, and deeply affecting. Whether subsisting on caterpillars for dinner during hard times, being thrown from a moving car during an attempted kidnapping, or just trying to survive the life-and-death pitfalls of dating in high school, Trevor illuminates his curious world with an incisive wit and unflinching honesty. His stories weave together to form a moving and searingly funny portrait of a boy making his way through a damaged world in a dangerous time, armed only with a keen sense of humor and a mother's unconventional, unconditional love. Praise for Born a Crime "[A] compelling new memoir . . . By turns alarming, sad and funny, [Trevor Noah's] book provides a harrowing look, through the prism of Mr. Noah's family, at life in South Africa under apartheid. . . . Born a Crime is not just an unnerving account of growing up in South Africa under apartheid, but a love letter to the author's remarkable mother."--Michiko Kakutani, The New York Times "[An] unforgettable memoir."--Parade "What makes Born a Crime such a soul-nourishing pleasure, even with all its darker edges and perilous turns, is reading Noah recount in brisk, warmly conversational prose how he learned to negotiate his way through the bullying and ostracism. . . . What also helped was having a mother like Patricia Nombuyiselo Noah. . . . Consider Born a Crime another such gift to her--and an enormous gift to the rest of us."--USA Today "[Noah] thrives with the help of his astonishingly fearless mother. . . . Their fierce bond makes this story soar."--People
  • Votes: 3

    Can't Hurt Me

    by David Goggins

    For David Goggins, childhood was a nightmare - poverty, prejudice, and physical abuse colored his days and haunted his nights. But through self-discipline, mental toughness, and hard work, Goggins transformed himself from a depressed, overweight young man with no future into a U.S. Armed Forces icon and one of the world's top endurance athletes. The only man in history to complete elite training as a Navy SEAL, Army Ranger, and Air Force Tactical Air Controller, he went on to set records in numerous endurance events, inspiring Outside magazine to name him The Fittest (Real) Man in America. In this curse-word-free edition of Can't Hurt Me, he shares his astonishing life story and reveals that most of us tap into only 40% of our capabilities. Goggins calls this The 40% Rule, and his story illuminates a path that anyone can follow to push past pain, demolish fear, and reach their full potential.
  • Votes: 3

    Cracking the Coding Interview

    by Gayle Laakmann McDowell

  • Votes: 3

    Fault Lines

    by Raghuram G. Rajan

    From an economist who warned of the global financial crisis, a new warning about the continuing peril to the world economy Raghuram Rajan was one of the few economists who warned of the global financial crisis before it hit. Now, as the world struggles to recover, it's tempting to blame what happened on just a few greedy bankers who took irrational risks and left the rest of us to foot the bill. In Fault Lines, Rajan argues that serious flaws in the economy are also to blame, and warns that a potentially more devastating crisis awaits us if they aren't fixed. Rajan shows how the individual choices that collectively brought about the economic meltdown—made by bankers, government officials, and ordinary homeowners—were rational responses to a flawed global financial order in which the incentives to take on risk are incredibly out of step with the dangers those risks pose. He traces the deepening fault lines in a world overly dependent on the indebted American consumer to power global economic growth and stave off global downturns. He exposes a system where America's growing inequality and thin social safety net create tremendous political pressure to encourage easy credit and keep job creation robust, no matter what the consequences to the economy's long-term health; and where the U.S. financial sector, with its skewed incentives, is the critical but unstable link between an overstimulated America and an underconsuming world. In Fault Lines, Rajan demonstrates how unequal access to education and health care in the United States puts us all in deeper financial peril, even as the economic choices of countries like Germany, Japan, and China place an undue burden on America to get its policies right. He outlines the hard choices we need to make to ensure a more stable world economy and restore lasting prosperity.
  • Votes: 3

    Hey Whipple Squeeze This

    by Luke Sullivan

    Revised edition of the author's Hey Whipple squeeze this!, 2012.
  • Votes: 3

    Essentialism

    by Greg McKeown

    Outlines a systematic framework for enabling greater productivity without overworking, sharing strategies on how to eliminate unnecessary tasks while streamlining essential employee functions. By the co-author of the best-selling Multipliers. 75,000 first printing.
  • Votes: 3

    Project Hail Mary

    by Andy Weir

  • Votes: 3

    Why We Sleep

    by Matthew Walker

    "Sleep is one of the most important but least understood aspects of our life, wellness, and longevity ... An explosion of scientific discoveries in the last twenty years has shed new light on this fundamental aspect of our lives. Now ... neuroscientist and sleep expert Matthew Walker gives us a new understanding of the vital importance of sleep and dreaming"--Amazon.com.
  • Votes: 3

    Eloquent JavaScript, 3rd Edition

    by Marijn Haverbeke

  • Votes: 3

    How to Live

    by Judith Valente

  • Votes: 2

    Shoe Dog

    'A refreshingly honest reminder of what the path to business success really looks like ... It's an amazing tale' Bill Gates 'The best book I read last year was Shoe Dog, by Nike's Phil Knight. Phil is a very wise, intelligent and competitive fellow who is also a gifted storyteller' Warren Buffett In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the boot of his Plymouth, Knight grossed $8000 in his first year. Today, Nike's annual sales top $30 billion. In an age of start-ups, Nike is the ne plus ultra of all start-ups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognisable symbols in the world today. But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, he tells his story. Candid, humble, wry and gutsy, he begins with his crossroads moment when at 24 he decided to start his own business. He details the many risks and daunting setbacks that stood between him and his dream - along with his early triumphs. Above all, he recalls how his first band of partners and employees soon became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything. A memoir rich with insight, humour and hard-won wisdom, this book is also studded with lessons - about building something from scratch, overcoming adversity, and ultimately leaving your mark on the world.
  • Votes: 2

    Working Backwards

    by Colin Bryar

    'Essential for any leader in any industry' Kim Scott, bestselling author of Radical Candor In 2018 Amazon became the world’s second trillion dollar company after Apple: a remarkable success story for a company launched out of a garage in 1994. How did they achieve this? And how can others learn from this extraordinary success and replicate it? Colin started at Amazon in 1998; Bill joined in 1999. Their time at Amazon covered a period of unmatched innovation that brought products and services including Kindle, Amazon Prime, Amazon Echo and Alexa, and Amazon Web Services to life. Through the story of these innovations they reveal and codify the principles and practices that have driven the success of one of the most extraordinary companies the world has ever known, from the famous 14-leadership principles, the bar raiser hiring process, and Amazon’s founding characteristics: customer obsession, long-term thinking, eagerness to invent, and operational excellence. Through their wealth of experience they offer unprecedented access to the Amazon way as it was refined, articulated, and proven to be repeatable, scalable, and adaptable. Working Backwards shows how success is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously-executed principles and practices that you can apply at your own company, no matter the size.
  • Votes: 2

    Hatching Twitter

    by Nick Bilton

    A behind-the-scenes portrait of the influential news and networking company traces its rise from a failed podcasting business to a multi-billion-dollar giant, recounting the high-stakes power struggles, betrayed friendships and global influences that shaped its evolution. 75,000 first printing.
  • Votes: 2

    The Three-Body Problem

    by Cixin Liu

    "Wildly imaginative, really interesting." —President Barack Obama on The Three-Body Problem trilogy The Three-Body Problem is the first chance for English-speaking readers to experience the Hugo Award-winning phenomenon from China's most beloved science fiction author, Liu Cixin. Set against the backdrop of China's Cultural Revolution, a secret military project sends signals into space to establish contact with aliens. An alien civilization on the brink of destruction captures the signal and plans to invade Earth. Meanwhile, on Earth, different camps start forming, planning to either welcome the superior beings and help them take over a world seen as corrupt, or to fight against the invasion. The result is a science fiction masterpiece of enormous scope and vision. The Remembrance of Earth's Past Trilogy The Three-Body Problem The Dark Forest Death's End Other Books Ball Lightning (forthcoming) At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
  • Votes: 2

    Thermodynamics

    by Yunus Cengel

    Thermodynamics, An Engineering Approach, eighth edition, covers the basic principles of thermodynamics while presenting a wealth of real-world engineering examples so students get a feel for how thermodynamics is applied in engineering practice. This text helps students develop an intuitive understanding by emphasizing the physics and physical arguments. Cengel and Boles explore the various facets of thermodynamics through careful explanations of concepts and use of numerous practical examples and figures, having students develop necessary skills to bridge the gap between knowledge and the confidence to properly apply their knowledge. McGraw-Hill is proud to offer Connect with the eighth edition of Cengel/Boles, Thermodynamics, An Engineering Approach. Connect is the only integrated learning system that empowers students by continuously adapting to deliver precisely what they need, when they need it, how they need it, so that your class time is more engaging and effective. Problems are graded automatically, and the results are recorded immediately. Track individual student performance - by question, assignment, or in relation to the class overall with detailed grade reports.
  • Votes: 2

    Naples '44

    by Norman Lewis

    As a young intelligence officer stationed in Naples following its liberation from Nazi forces, Norman Lewis recorded the lives of a proud and vibrant people forced to survive on prostitution, thievery, and a desperate belief in miracles and cures. The most popular of Lewis's twenty-seven books, Naples '44 is a landmark poetic study of the agony of wartime occupation and its ability to bring out the worst, and often the best, in human nature. In prose both heartrending and comic, Lewis describes an era of disillusionment, escapism, and hysteria in which the Allied occupiers mete out justice unfairly and fail to provide basic necessities to the populace while Neapolitan citizens accuse each other of being Nazi spies, women offer their bodies to the same Allied soldiers whose supplies they steal for sale on the black market, and angry young men organize militias to oppose "temporary" foreign rule. Yet over the chaotic din, Lewis sings intimately of the essential dignity of the Neapolitan people, whose traditions of civility, courage, and generosity of spirit shine through daily. This essential World War II book is as timely a read as ever.
  • Votes: 2

    The Richest Man In Babylon - Original Edition

    by George S Clason

    The Richest Man in Babylon, based on "Babylonian parables", has been hailed as the greatest of all inspirational works on the subject of thrift, financial planning, and personal wealth. In simple language, these fascinating and informative stories set you on a sure path to prosperity and its accompanying joys. A celebrated bestseller, it offers an understanding and a solution to your personal financial problem. Revealed inside are the secrets to acquiring money, keeping money, and making money earn more money. Gold Edition includes bonus material: The Magic Story by Frederick Van Dey. The Magic Story: My task is done. I have written the recipe for "success." If followed, it cannot fail. Wherein I may not be entirely comprehended, the plus-entity of whosoever reads will supply the deficiency; and upon that Better Self of mine, I place the burden of imparting to generations that are to come, the secret of this all-pervading good, - the secret of being what you have it within you to be. It is claimed that many who read or hear this story almost immediately begin to have good fortune - so it is worth a few minutes of your time to find out if it works for you?
  • Votes: 2

    The E-Myth Revisited

    by Michael E. Gerber

  • Votes: 2

    Once Upon a Time in Hollywood

    by Quentin Tarantino

  • Votes: 2

    Pyjama Profit

    by Varun Mayya

  • Votes: 2

    Think Like a Monk

    by Jay Shetty

  • Votes: 2

    The Art of War

    by Sun Tzu

    The Art of War is composed of only about 6,000 Chinese characters, it is considered by many to be the greatest book on strategy and strategic thinking ever written. . 350F PROFESSIONAL READING LIST.
  • Votes: 2

    Positioning

    by Al Ries

    The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there Position a follower so that it can occupy a niche not claimed by the leader Avoid letting a second product ride on the coattails of an established one. Positioning also shows you how to: Use leading ad agency techniques to capture the biggest market share and become a household name Build your strategy around your competition's weaknesses Reposition a strong competitor and create a weak spot Use your present position to its best advantage Choose the best name for your product Determine when-and why-less is more Analyze recent trends that affect your positioning. Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.
  • Votes: 2

    Range

    by David Epstein

    Many experts argue that anyone who wants to develop a skill, play an instrument, or lead their field should start early, focus intensely, and rack up as many hours of deliberate practice as possible. Epstein examined the world's most successful athletes, artists, musicians, inventors, forecasters and scientists, and discovered that in most fields-- especially those that are complex and unpredictable-- generalists, not specialists, are primed to excel. Generalists juggle many interests rather than focusing on one-- but they're also more creative, more agile, and able to make connections their more specialized peers can't see. -- adapted from jacket
  • Votes: 2

    The Embedded Entrepreneur

    by Arvid Kahl

    Embedded Entrepreneurs find customers and build a solution for and with them. Learn how to think "audience-first."
  • Votes: 2

    Flight Plan

    by Brian Tracy

    In Flight Plan, bestselling author Brian Tracy (author of Eat That Frog, over half a million copies sold) explains the real secret to success in business and personal life. Using the metaphor of an airplane trip from coast to coast, Tracy reveals the key ingredients that go into accomplishing any long-term, meaningful success.
  • Votes: 1

    The Devotion of Suspect X

    by Keigo Higashino

    Yasuko Hanaoka thought she had escaped her abusive ex-husband Togashi. When he shows up one day, the situation quickly escalates, and Togashi ends up dead. Yasuko's next-door-neighbor Ishigami offers his help, not only disposing of the body, but plotting the cover-up as well.
  • Votes: 1

    Sharks in the Time of Saviors

    by Kawai Strong Washburn

    'As vivid as it is splendid' New York Times 'Beautifully written and completely absorbing' Sarah Moss, Guardian A BARACK OBAMA BOOK OF THE YEAR, 2020 A BEST BOOK OF THE YEAR in the NEW YORK TIMES, GUARDIAN, IRISH TIMES, OPRAH MAGAZINE and BBC CULTURE At seven years old, Nainoa falls into the sea and a shark takes him in its jaws – only to return him, unharmed, to his parents. For the next thirty years Noa and his siblings struggle with life in the shadow of this miracle. Sharks in the Time of Saviours is a brilliantly original and inventive novel, the sweeping story of a family living in poverty among the remnants of Hawai‘i’s mythic past and the wreckage of the American dream.