Anand Sanwal
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6 Book Recommendations by Anand Sanwal
Empire of Pain
Patrick Radden Keefe
If you've not read Empire of Pain, must read Remarkable history of the Sackler family, Purdue Pharma, etc playbook to get this country indoctrinated into the idea that everyone suffered from chronic pain and how they made $$$ off of opioids https://t.co/WebYuFWftc
The Effective Manager
Mark Horstman
The Effective Manager is a hands-on practical guide to great management at every level. Written by the man behind Manager Tools, the world's number-one business podcast, this book distills the author's 25 years of management training expertise into clear, actionable steps to start taking today.What are the books that made you better at 'business'? Define business however you like Here's my top 5 * Influence (@RobertCialdini) * The Effective Manager (@mahorstman) * The Goal (Goldratt) * The Mom Test (@robfitz ) * Thinking in Bets (@AnnieDuke) What are yours? https://t.co/2u4f72JoxK
The Goal
Eliyahu M. Goldratt
"Includes case study interviews"--Cover.What are the books that made you better at 'business'? Define business however you like Here's my top 5 * Influence (@RobertCialdini) * The Effective Manager (@mahorstman) * The Goal (Goldratt) * The Mom Test (@robfitz ) * Thinking in Bets (@AnnieDuke) What are yours? https://t.co/2u4f72JoxK
The Mom Test
Rob Fitzpatrick
The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.What are the books that made you better at 'business'? Define business however you like Here's my top 5 * Influence (@RobertCialdini) * The Effective Manager (@mahorstman) * The Goal (Goldratt) * The Mom Test (@robfitz ) * Thinking in Bets (@AnnieDuke) What are yours? https://t.co/2u4f72JoxK
Thinking in Bets
Annie Duke
Poker champion turned business consultant Annie Duke teaches you how to get comfortable with uncertainty and make better decisions as a result. In Super Bowl XLIX, Seahawks coach Pete Carroll made one of the most controversial calls in football history: With 26 seconds remaining, and trailing by four at the Patriots' one-yard line, he called for a pass instead of a hand off to his star running back. The pass was intercepted and the Seahawks lost. Critics called it the dumbest play in history. But was the call really that bad? Or did Carroll actually make a great move that was ruined by bad luck? Even the best decision doesn't yield the best outcome every time. There's always an element of luck that you can't control, and there is always information that is hidden from view. So the key to long-term success (and avoiding worrying yourself to death) is to think in bets: How sure am I? What are the possible ways things could turn out? What decision has the highest odds of success? Did I land in the unlucky 10% on the strategy that works 90% of the time? Or is my success attributable to dumb luck rather than great decision making? Annie Duke, a former World Series of Poker champion turned business consultant, draws on examples from business, sports, politics, and (of course) poker to share tools anyone can use to embrace uncertainty and make better decisions. For most people, it's difficult to say "I'm not sure" in a world that values and, even, rewards the appearance of certainty. But professional poker players are comfortable with the fact that great decisions don't always lead to great outcomes and bad decisions don't always lead to bad outcomes. By shifting your thinking from a need for certainty to a goal of accurately assessing what you know and what you don't, you'll be less vulnerable to reactive emotions, knee-jerk biases, and destructive habits in your decision making. You'll become more confident, calm, compassionate and successful in the long run.What are the books that made you better at 'business'? Define business however you like Here's my top 5 * Influence (@RobertCialdini) * The Effective Manager (@mahorstman) * The Goal (Goldratt) * The Mom Test (@robfitz ) * Thinking in Bets (@AnnieDuke) What are yours? https://t.co/2u4f72JoxK
Ogilvy on Advertising
David Ogilvy
An advertising authority updates his analysis of the elements of successful advertising and assesses the advertising environment that has emerged during the past twenty years@datarade Have not. Worth it? My favorite book on writing is Ogilvy on Advertising