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40+ Book Recommendations by Patrick OShaughnessy
Joost van DreunenWhat explains the massive worldwide success of video games such as Fortnite, Minecraft, and Pokémon Go? Game companies look unconventional--and are often ignored--from the standpoint of traditional business strategy. Yet they have thrived in the face of digitalization, generating billions in revenue through business models such as offering content for free in order to build market share and draw in customers. One Up offers a pioneering empirical analysis of innovation and strategy in the video games industry to explain how it has gone from the fringe to the mainstream. Drawing on almost twenty years of practical and academic experience in the interactive entertainment field, Joost van Dreunen analyzes how business model innovation has made the video game industry what it is today. Covering more than three decades of industry data, he demonstrates that video game companies flourish when they bring the same level of creativity to business strategy as they do to game design. Filled with case studies of companies such as Activision Blizzard, Apple, Electronic Arts, Epic Games, Microsoft, Nexon, Sony, Take-Two Interactive, Tencent, and Valve, this book reveals how the emergence of digital and mobile gaming can make us rethink traditional product-based strategies. One Up is required reading for investors, strategic decision makers, creatives, and anyone looking to learn about the major drivers of change and growth in contemporary entertainment.
3/ As I learned in @joosterizer book One Up, their early physical retail edge rested on counterpositioning: doing things Walmart and others couldn't: 1. Accessibility 2. Deeply trained expert staff 3. Tailored loyalty program 4. Custom inventory management for used game sales
Frank HerbertFollows the adventures of Paul Atreides, the son of a betrayed duke given up for dead on a treacherous desert planet and adopted by its fierce, nomadic people, who help him unravel his most unexpected destiny.
Frank SlootmanSilicon Valley has been birthing renegade technology companies for the better part of a century, a storied lineage that traces from Stanford's Fred Terman to the Varian brothers' Klystron amplifier, from the hallowed garage of Bill Hewlett and Dave Packard to the bold "traitorous eight" who fled Shockley Labs to form Fairchild Semiconductor. These companies, to be sure, broke new science and engineering ground-yet their most lasting legacy may well be their pioneering approach to business itself. They blazed a path that led to Intel, Apple, Oracle, Genentech, Gilead, Sun, Adobe, Cisco, Yahoo, eBay, Google, Salesforce, Facebook, Twitter, and many, many others.What causes a fledgling company to break through and prosper? At the highest level, the blueprint is always the same: An upstart team with outsized ambition somehow possesses an uncanny ability to surpass customer expectations, upend whole industries, and topple incumbents. But how do they do it? If only we could observe the behaviors of such a company from the inside. If only we were granted a first-person perspective at a present-day Silicon Valley startup-cum-blockbuster. What might we learn? This document-the story of Data Domain's rise from zero to one billion dollars in revenue-is your invitation to find out. For anyone curious about the process of new business formation, Tape Sucks offers a provocative, ripped-from-the-headlines case study. How does a new company bootstrap itself? What role does venture capital play? Why do customers and new recruits take a chance on a risky new player? Frank Slootman, who lived and breathed the Data Domain story for six years, offers up his clear-eyed, "first-person shooter" version of events. You're with him on the inside as he and his team navigate the tricky waters of launching a high-technology business. You'll feel-deep in your gut-the looming threat of outside combatants and the array of challenges that make mere survival an accomplishment. You'll catch a glimpse of an adrenalin-fueled place where victories are visceral, communication wide open, and esprit de corps palpable. The upshot is that the principles of the early entrepreneurs of Silicon Valley are alive and well. Their straightforward ideas include employee-ownership, tolerance for failure, unfettered meritocracy, faith in the power of technology breakthroughs, a preference for handshakes and trust over contracts and lawsuits, pragmatism, egalitarianism, and a belief in the primacy of growth and reinvestment over dividends and outbound profits. Tape Sucks is an honest, informed perspective on technology wave riding. It allows you to observe a high-growth business at close range and get an unvarnished picture of how things really work.
Setting the Table
Danny MeyerA landmark, bestselling business book and a fascinating behind-the-scenes history of the creation of Danny's most famous eating establishments, Setting the Table is a treasure trove of valuable, innovative insights applicable to any business or organization.
The Three Marriages
David WhyteDraws on the lives of some of the world's forefront writers and activists to evaluate the intimate nature of human relationships with their significant others, their work, and their inner selves, explaining the importance of balancing one's commitments to each.
David QuammenA masterpiece of science reporting that tracks the animal origins of emerginghuman diseases.
Interesting 📖 : 1) human activity causing disintegration of natural ecosystems 2) ecosystems have millions of unknown creatures, many parasitic 3) disruption of ecosystems causing more spillover into humans Ecological contact & breakdown + interconnected 🌎 = more diseases https://t.co/yvttvuxPZe
The Stranger in the Woods
Michael FinkelThe unforgettable true story of Christopher Knight, who found refuge from the pressures of modern society by living alone in the Maine woods for twenty-seven years.
Horst SchulzeIn Excellence Wins, Every Time, co-founder of The Ritz-Carlton Hotel Company Horst Schulze shares the visionary and disruptive principles that have produced immense global successes over the course of his still prolific fifty-year career.
A good “reminder” book that can be read very quickly. I like these books that serve as a reminder that it’s not about you. It is about who you are serving, how you do it, and why. Customers want: - no defects - timeliness - kindness - individualization + personalization https://t.co/mLqwqnyTEQ
Living Life Backward
David GibsonDrawing on wisdom from Ecclesiastes, David Gibson persuades us that only with a proper perspective on death can we find satisfaction in life--and see just how great God is.
I’m not religious, and there was a time I’d have scoffed at reading this book, but it is thought provoking. Good reminder for me that you earn a high return on an open mind. “Our excesses are the best clues to our own poverty, and our best way of concealing it from ourselves” https://t.co/eOXExdJJ2n
Robert B. CialdiniDr Robert Cialdini explains the six psychological principles that drive the human impulse to comply to the pressures of others and reveals how to defend oneself against manipulation.
Gregory David RobertsHaving escaped an Australian maximum security prison, a disillusioned man loses himself in the slums of Bombay, where he works for a drug mafia kingpin, smuggles arms for a crime lord, forges bonds with fellow exiles, and finds love with an elusive woman. A first novel. Reprint.
The Thousand Autumns of Jacob De Zoet
David MitchellDispatched to the influential Japanese port of Dejima in 1799, ambitious clerk Jacob de Zoet resolves to earn enough money to deserve his wealthy fiancâee, an effort that is challenged by his relationship with the midwife daughter of a samurai.
A Fraction of the Whole
Steve ToltzAfter his father's death, Jasper reflects on Martin Dean, the man who had raised him in intellectual captivity and spent his entire life analyzing absolutely everything, and describes his unusual boyhood, colorful family members, father's failed battle to make a lasting impression on the world, and their many adventures together. A first novel. Reprint. 40,000 first printing.
- How do you price your software? Is it art, science or magic? How much attention should you pay to your competitors? This short handbook will provide you with the theory, practical advice and case studies you need to stop yourself from reaching for the dice. Table of Contents Chapter 01: Some - but not too much - Economics Chapter 02: Pricing Psychology: What is your product worth? Chapter 03: Pricing Pitfalls Chapter 04: Advanced Pricing Chapter 05: What your price says about you (and how to change it) Why read this book? "At Business of Software 2007 Michael Pryor held an impromptu session on how to price your software. So many people turned up, and so many people kept on arriving, that by the time they d introduced themselves there was no time left to talk about software pricing. I ve had similar experiences; in fact, How do I price my software? is probably the most common question I m asked by software entrepreneurs and product managers. This handbook is an attempt to answer that question." Neil Davidson, Author. About the Author Neil Davidson is co-founder and joint CEO of Red Gate Software. Red Gate was founded in 1999 and now employs some 150 people. It was Cambridge News business of the year in 2006 and has been in the Sunday Times top 100 companies to work for three years running. It was founded with no VC money and little debt. Neil is also founder of the annual Business of Software conference and runs the Business of Software social network.
Rise of the Robots
Martin FordWinner of the 2015 FT & McKinsey Business Book of the Year Award ANew York Times Bestseller Top Business Book of 2015 at Forbes One of NBCNews.com 12 Notable Science and Technology Books of 2015 What are the jobs of the future? How many will there be? And who will have them? As technology continues to accelerate and machines begin taking care of themselves, fewer people will be necessary. Artificial intelligence is already well on its way to making "good jobs” obsolete: many paralegals, journalists, office workers, and even computer programmers are poised to be replaced by robots and smart software. As progress continues, blue and white collar jobs alike will evaporate, squeezing working- and middle-class families ever further. At the same time, households are under assault from exploding costs, especially from the two major industries--education and health care--that, so far, have not been transformed by information technology. The result could well be massive unemployment and inequality as well as the implosion of the consumer economy itself. The past solutions to technological disruption, especially more training and education, aren’t going to work. We must decide, now, whether the future will see broad-based prosperity or catastrophic levels of inequality and economic insecurity.Rise of the Robots is essential reading to understand what accelerating technology means for our economic prospects--not to mention those of our children--as well as for society as a whole.
Chris ArnadeOnce or twice a generation, an author reveals what life is like for the truly needy and disenfranchised. Like Jacob Riis in the 1890s, Walker Evans in the 1930s, or Michael Harrington in the 1960s, Chris Arnade cuts through the jargon and abstractions to expose the reality of our current class divide in stark pictures and unforgettable true stories. After abandoning his Wall Street career, Arnade decided to document poverty and addiction in the Bronx, spending years interviewing, photographing, and becoming close friends with homeless addicts, hanging out in drug dens and McDonald's in the South Bronx. Then he started driving across America to see how the rest of the country compared. He found the same types of stories everywhere, across lines of race, ethnicity, religion, and geography. The people he got to know, from Alabama to California and Maine to Nevada, gave Arnade a new respect for the dignity and resilience of what he calls America's Back Row-those who lack the credentials and advantages of the Front Row. The strivers in the Front Row, with their advanced degrees and upward mobility, see the Back Row's forms of meaningas worthless, and then tell them they are wasting their time staying in dying towns or cities. Why not move for better jobs? The responses from the Back Row-about the comforts of faith, community, family, and tradition-are seen as backward. But the Back Row finds love, companionship, and dignity in surprising places-in drug dens, community colleges, churches, and even in McDonald's. In Arnade's pictures and writings, the suffering and flawed are also seen searching for dignity in the midst of loss and humiliation. As Takeesha, a woman in Hunts Point, told Arnade, she wants the secular elites to see her as she sees herself- "a prostitute, a mother of six, and a child of God." This book is his attempt to help the rest of us truly see, hear, and respect millions of people who've been left behind.
Peter ZeihanA forward-thinking geopolitical guru explains who will win and who will lose in the coming global disorder. The world is entering a period of dangerous instability and conflict not seen since before World War I, Peter Zeihan asserts. America's allies depend on our commitments for their economic and physical security, and they hope the Trump administration's hostility is an aberration. This hope is misplaced, Zeihan contends. The problem goes deeper than America. A growing number of countries are stepping back from the international system, and nationalism is on the rise worldwide, from Brazil to Great Britain to Italy to Hungary. We are at the dawn of a new age--that of the isolationist populist politician. People worldwide are losing faith in the global order. The value that we are all connected and must protect world trade and regional order is losing its power. The countries and businesses prepared for this new every-country-for-itself ethic are those that will prevail. In Disunited Nations, Zeihan presents a series of counterintuitive arguments about the future of the world. Germany will decline as the most powerful country in Europe, with France taking its place. Every country should prepare for the collapse of China, not North Korea. We are already seeing, as he predicts, a shift in outlook on the Middle East: it is no longer Iran that is the region's most dangerous threat, but Saudi Arabia. Smart, interesting, and essential reading, Disunited Nations is a sure-to-be-controversial guidebook that analyzes the emerging shifts and resulting problems and issues that will arise in the next two decades. We are entering a period of chaos; no political or corporate leader can ignore Zeihan's insights or his message if they want to survive and thrive in this uncertain new time.
Nicole Forsgren PhDDoes technology actually matter? And how can we apply technology to drive business value?For years, we¿ve been told that the performance of software delivery teams doesn¿t matter¿that it can¿t provide a competitive advantage to our companies. Through four years of groundbreaking research, Dr. Nicole Forsgren, Jez Humble, and Gene Kim set out to find a way to measure software delivery performance¿and what drives it¿using rigorous statistical methods. This book presents both the findings and the science behind that research.Readers will discover how to measure the performance of their teams, and what capabilities they should invest in to drive higher performance.
The Upanishads, 2nd Edition
Eknath EaswaranAmong the oldest of India’s spiritual texts, the Upanishads are records of intensive question-and-answer sessions given by illumined sages to their students. Widely featured in philosophy courses, the Upanishads have puzzled and inspired wisdom seekers from Yeats to Schopenhauer. Eknath Easwaran makes this challenging text more accessible by selecting the passages most relevant to readers seeking timeless truths today. His accessible, highly readable translation and lively foreword place the teachings in a contemporary context for students and general readers alike.
Anita ElberseWhat is behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products - the movies, television shows, songs and books that are hugely expensive to produce and market - is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums and how digital technologies are transforming the entertainment landscape. Full of inside stories emerging from her unprecedented access to some of the world's most successful entertainment brands, Blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really works - and how to navigate today's high-stakes business world at large. 'Convincing . . . Elberse's Blockbusters builds on her already impressive academic résumé to create an accessible and entertaining book.' Financial Times
Rory SutherlandThe legendary advertising guru—Ogilvy UK’s vice chairman—and star of three massively popular TED Talks, blends the science of human behavior with his vast experience in the art of persuasion in this incomparable book that decodes successful branding and marketing in the vein of Freakonomics, Thinking Fast and Slow, and The Power of Habit. When Rory Sutherland was a trainee working on a direct mail campaign at the famed advertising firm OgilvyOne, he noticed that very small changes in design often had immense effects on the number of consumer responses. Yet no one he worked with knew why. Sutherland began taking stock of each effective yet nebulous trick—”the thing which has no name”—he discovered. As he rose in the advertising industry, he began to understand why these things had no name: no one was interested in quantifying them, cataloguing them, or really investigating them. So, he did it himself. Like classic behavioral economists Daniel Kahneman and Richard Thaler, Sutherland peels away hidden, often irrational human behaviors that explain how the world around us functions. In How to Be an Alchemist he examines why certain ads work and the broader truths they tell us about who we are. Why do people prefer stripy toothpaste, and how might that help us design retirement plans that young people would actually buy? Why do we think orange juice is healthy, and how does the same principle guide our feelings about nuclear reactors? Why do budget airlines advertise services they don’t offer—and what might insurance companies learn from them about keeping healthcare costs low? Filled with startling and profound conclusions, Sutherland’s journey through the world of advertising and its surprising lessons for human behavior is insightful, brilliant, eye-opening, and irresistibly fun.
The Remains of the Day
Kazuo IshiguroAn English butler reflects--sometimes bitterly, sometimes humorously--on his service to a lord between the two world wars and discovers doubts about his master's character and about the ultimate value of his own service to humanity
Cormac McCarthyIn a novel set in an indefinite, futuristic, post-apocalyptic world, a father and his young son make their way through the ruins of a devastated American landscape, struggling to survive and preserve the last remnants of their own humanity.
All the Pretty Horses (The Border Trilogy, Book 1)
Cormac McCarthyCut off from the life of ranching he has come to love by his grandfather's death, John Grady Cole flees to Mexico, where he and his two companions embark on a rugged and cruelly idyllic adventure
The Sports Gene
David EpsteinA Sports Illustrated senior writer's controversial exploration of the genetic underpinnings of athletic success explores the roles of both biology and training, arguing that nature and training are equally necessary components of athletic achievement while considering such topics as race, gender and genetic testing.
My conversation with @DavidEpstein on a wide variety of topics, including his books Range and The Sports Gene: -withering technologies brought back to life -to study widely or deeply in one's field -martian tennis -practice Great conversation https://t.co/rHMp9Ha7p3 https://t.co/XFO8jkcpJH
Daniel YerginDeemed "the best history of oil ever written" by Business Week and with more than 300,000 copies in print, Daniel Yergin’s Pulitzer Prize–winning account of the global pursuit of oil, money, and power has been extensively updated to address the current energy crisis.
My conversation with @priyaparker on the art of gathering. If you ever host events of any kind, small or large, this interview and her book will make them better. Fascinating topic: -beginning, middle, and end -rules and boundaries -space + time https://t.co/5mD2jpMcWT https://t.co/yezgTiwWjR
Phil KnightIn this instant and tenacious New York Times bestseller, Nike founder and board chairman Phil Knight “offers a rare and revealing look at the notoriously media-shy man behind the swoosh” (Booklist, starred review), illuminating his company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands. Bill Gates named Shoe Dog one of his five favorite books of 2016 and called it “an amazing tale, a refreshingly honest reminder of what the path to business success really looks like. It’s a messy, perilous, and chaotic journey, riddled with mistakes, endless struggles, and sacrifice. Phil Knight opens up in ways few CEOs are willing to do.” Fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his car in 1963, Knight grossed eight thousand dollars that first year. Today, Nike’s annual sales top $30 billion. In this age of start-ups, Knight’s Nike is the gold standard, and its swoosh is one of the few icons instantly recognized in every corner of the world. But Knight, the man behind the swoosh, has always been a mystery. In Shoe Dog, he tells his story at last. At twenty-four, Knight decides that rather than work for a big corporation, he will create something all his own, new, dynamic, different. He details the many risks he encountered, the crushing setbacks, the ruthless competitors and hostile bankers—as well as his many thrilling triumphs. Above all, he recalls the relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers. Together, harnessing the electrifying power of a bold vision and a shared belief in the transformative power of sports, they created a brand—and a culture—that changed everything.
Jacob StegengaMedical nihilism is the view that we should have little confidence in the effectiveness of medical interventions. This book argues that medical nihilism is a compelling view of modern medicine. If we consider the frequency of failed medical interventions, the extent of misleading evidence inmedical research, the thin theoretical basis of many interventions, and the malleability of empirical methods in medicine, and if we employ our best inductive framework, then our confidence in the effectiveness of medical interventions ought to be low. Part I articulates theoretical and conceptual groundwork, in which Jacob Stegenga offers a defence of a hybrid theory of disease, which forms the basis of a novel account of effectiveness, and applies this to pharmacological science and to issues such as medicalization. Part II critically examinesdetails of medical research. Even the very best methods in medical research, such as randomized trials and meta-analyses, are malleable and suffer from various biases. Methods of measuring the effectiveness of medical interventions systematically overestimate benefits and underestimate harms. PartIII summarizes the arguments for medical nihilism and what this position entails for medical research and practice. To evaluate medical nihilism with care, Stegenga states the argument in formal terms. Medical nihilism suggests that medical research must be modified, that clinical practice should beless aggressive in its therapeutic approaches, and that regulatory standards should be enhanced.
The River of Doubt
Candice MillardChronicles the 1914 expedition of Theodore Roosevelt into the unexplored heart of the Amazon basin to explore and map the region surrounding a tributary called the River of Doubt, detailing the perilous conditions they faced.
Amusing Ourselves to Death
Neil PostmanExamines the ways in which television has transformed public discourse--in politics, education, religion, science, and elsewhere--into a form of entertainment that undermines exposition, explanation and knowledge, in a special anniversary edition of the classic critique of the influence of the mass media on a democratic society. Reprint.
Mihaly CsikszentmihalyiThe classic study of the creative process from the national bestselling author of Flow creativity is about capturing those moments that make life worth living. Legendary psychologist Mihaly Csikszentmihalyi reveals what leads to these moments—be it the excitement of the artist at the easel or the scientist in the lab—so that this knowledge can be used to enrich people's lives. Drawing on nearly one hundred interviews with exceptional people, from biologists and physicists, to politicians and business leaders, to poets and artists, as well as his thirty years of research on the subject, Csikszentmihalyi uses his famous flow theory to explore the creative process. He discusses such ideas as why creative individuals are often seen as selfish and arrogant, and why the "tortured genius" is largely a myth. Most important, he explains why creativity needs to be cultivated and is necessary for the future of our country, if not the world.
Jan-Benedict SteenkampUnderstand the strategies and business models used by hard discounters such as Aldi and Lidl, and learn techniques to remain competitive as they continue to disrupt the retail sphere.
The Most Human Human
Brian ChristianExplores how computers are reshaping ideas about what it means to be human profiling the annual Turing Test to assess a computer's capacity for thought while analyzing related philosophical, biological, and moral issues.
Robert KursonRecounts the 1991 discovery of a sunken German U-boat by two recreational scuba divers, tracing how they devoted the following six years to researching the identities of the submarine and its crew, correcting historical texts, and breaking new grounds in the world of diving along the way. Reprint. 200,000 first printing.