by Marty Cagan

Category: Product Management

Book Reviews

  • Sketching User Experiences by Bill Buxton and William Buxton The Choice by Eliyahu M. Goldratt About Face 3: The Essentials of Interaction Design by Alan Cooper, David Cronin, and Robert Reimann Outcomes Over Output by Josh Seiden Decode and Conquer by Lewis C. LinLink to Tweet
  • I asked my paid newsletter subscribers what book most helped them become a better product manager. Here are the top 10 most mentioned books (in order): 1. Inspired by Marty Cargan by @cagan 2. The Mom Test by @robfitz 3. Continuous Discovery Habits by @ttorresLink to Tweet
  • Other books mentioned by at least one person: Build by @tfadell Lean Analytics by Alistair Croll and Ben Yoskovitz Turning the Flywheel by Jim Collins Creative Selection from Ken Kocienda Switch by Chip and Dan Heath Decisive by Chip and Dan HeathLink to Tweet
  • 7/ Inspired: the first book you should read on Product Management, with practical advice on what it means to “create tech products that customers live”. Especially recommended for B2B companies that want to become more product-focused to Tweet
  • Obviously I'm more than a little biased, but I truly believe this is the right 3 books for aspiring strong product people to get their career started in the right direction: to Tweet
  • @mar15sa @cagan Bookmarked the thread. Thanks for documenting it. Inspired is the very first book I recommend to product managers.Link to Tweet
  • Summary of top recommendations: 🥇 Inspired, by @cagan ( 🥈The Mom Test, by @robfitz ( 🥉 User Story Mapping, by @jeffpatton ( Many more excellent recommendations in the thread below 👇Link to Tweet
  • Casey almost never recommends books on product management Which is how you know @cagan's Inspired is a must read to Tweet
  • My current read: Inspired by Marty Cagan (of Silicon Valley Product Group). Must read for every software product company!Link to Tweet

About Book

How do today's most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—define, design and develop the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff an empowered and effective product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skills, discovering the right product, embracing an effective yet lightweight process, scaling the product organization, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you're an early stage startup working to get to product/market fit, or a growth-stage company working to scale your organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author's own personal stories—and profiles of some of today's most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today's most-successful tech product companies, and the men and women behind every great product.

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